OnlineTradesmen Privacy Policy

We Value Your Privacy

OnlineTradesmen is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our website.

Please read this policy alongside our Terms of Use and Cookie Policy.

Information We Collect

Homeowner Information

  • Contact Information: Name, email, phone number.
  • Project Details: Information about your renovation needs.

Business  Information

  • Contact Information: Name, email, phone number, location.
  • Your identity should you apply to join our service.
  • Business Information: Details about your business, trade and services.
  • Qualifications, Accreditation's, insurance cover and or references of a tradespeople or businesses that applies to join our service.

Other Information

  • Technical Information: IP address, browser type, pages visited.
  • Demographic Information: Age, gender, interests (anonymous).
  • Cookie-Based Information: Performance and targeting data (with consent, managed in cookie settings).

How We Use Your Information

  • Providing Our Service: To connect you with qualified tradespeople and manage your requests.
  • Understanding Our Users: Analyzing how people use our website to improve it.
  • Communicating with You: We may send service updates, or if you agree, occasional offers relevant to your interests. You can change your preferences at any time.
  • Security and Legal Purposes: To protect our website and comply with legal requirements if necessary.
  • Targeted Advertising: We may use information about your visits to our website and your interests to personalize advertising on our website or through platforms like Google Ads and Bing. You can manage your preferences for this type of advertising through our cookie settings.
  • Verifying A Business: We will validate the Identity, Suitability and Qualifications of tradespeople and businesses that apply to join our service.

Legal Basis for Processing Business Data

In addition to the purposes outlined above, we may also process a Tradepersons business and personal information based on our legitimate interests in operating a successful online marketplace. These legitimate interests include:

  • Verifying your identification, qualifications / accreditations and references to ensure user trust and safety on our platform.
  • Verifying your provided insurance policies to ensure legitimacy and suitability. 
  • Verifying and publishing your provided business details as a business profile on our website
  • Matching you with potential homeowner leads interested in your services.
  • Providing a customer support experience for tradespeople using our platform.
  • Analyzing usage trends to improve our platform and services for both homeowners and tradespeople.

We strive to ensure that our processing activities are always proportionate to these legitimate interests and that they do not unduly impact your privacy rights.

How We Protect Your Information

We take technical and organizational measures to keep your data secure. This includes encryption and limiting access only to those who need it to provide our services.

Your Rights

Under the GDPR as a consumer, you have the right to:

  • Access your information: Ask for a copy of the personal data we hold.
  • Correct your information: Update your details if they are inaccurate.
  • Delete your information: Request that we erase your data in certain circumstances.
  • Restrict how we use your data: Object to certain types of processing.
  • Data portability: Request a copy of your data in a common format.
  • Manage Your Consent: You can withdraw or modify your consent for certain data collection through our cookie settings.

Please note that as a business registering on our platform, the GDPR data subject access rights outlined above do not apply directly to you. However, we are still committed to protecting your business information and you can contact us with any inquiries about your data.

Data Retention

The amount of time that we retain data for, depends on the type of data being retained, and how that is used. In some cases, there will be a legal requirement for us to hold data for a specified amount of time. In other cases, we will not retain the data for any longer than necessary for the purpose that it was collected and processed. Specific data retention periods are outlined below:

Data Type Retention Period Justification
Homeowner Contact & Project Information 7 years after project completion Necessary for providing ongoing support, service history, and fulfilling legal or contractual obligations.
Tradesperson Contact & Business Information 7 years after last account access or account termination Necessary to maintain business records, service history, and for potential legal or contractual purposes.
Website Activity Logs (IP Address, Browser, etc.) 6 months Dependent on our consent choices. Used for short-term website security, analytics, and troubleshooting.

Data Breach Notifications

If a data breach occurs, we will take steps to notify affected users and relevant authorities in accordance with applicable regulations.

Changes to This Statement

We might update this Privacy Statement periodically. If we make significant changes, we'll notify you clearly.

Children's Privacy

We take the protection of children's privacy seriously. For detailed information on how we handle data relating to minors, please see our terms of use.

Cookie Policy

We use cookies and similar technologies. For full details on the cookies we use and how to manage your preferences, please see our cookie policy.

Digital Services Act

OnlineTradesmen takes steps to comply with the Digital Services Act. We have mechanisms in place to allow users to report potentially illegal content or activity. Your can read how we do this in our terms of use

Contact Us

If you have questions or wish to exercise your rights, please contact us at: [email protected] or contact us via our contact form