Online ratings make it easy for homeowners to decide which tradesman to hire for the required job. According to Forbes 90% of consumers now read online reviews before they visit a business, with 84% of customers trusting online reviews as much as a personal recommendation.
So you could say online ratings are the new 'word-of-mouth'.
Therefore, if you are a Tradesman or Construction Pro, getting online ratings for your business is essential. The more online ratings you get, the easier you make it for homeowners to hire you. That's just a fact.
As a member of Onlinetradesmen you are automatically set up to start receiving online ratings for your business. The following are 5 tips on how to build online ratings from satisfied customers.
1. Make It Easy To Leave Ratings
To generate ratings for your business, it's important to make it super easy for a customer to leave an online rating.
Onlinetradesmen members automatically receive a great member website which includes an area for customers to leave ratings for Tradesmen they have hired. So we've done the hard work for you!
When a tradesman responds to an Onlinetradesmen job, the homeowner looks at a number of factors before they choose which trade pro's to contact for their job. Factors include the quality of their response, the available information about the trade pro on their member website and their pricing. Within these factors, a member tradesman's online rating is a key hiring factor, with 74% of consumers saying that positive reviews make them trust a business more.
So in reality, as member of Onlinetradesmen you now have all the tools you need to enable ratings to make a positive difference to your business.
2. Ask Customers To Post A Rating
Getting the customer to leave a review is up to you. A happy customer will not be annoyed when you ask for a review. Be sure to make a request when you are face-to-face, but also send a follow-up via email or text to remind your customer.
Adding a message to the bottom of your invoice or email signature is also a good way to remind customers.
TIP: Don't wait too long - customers are more likely to leave a rating soon after the job is finished.
3. Provide Details On How To Leave A Rating
A customer is not always going to look for a way to leave a rating - which is why you need to tell them. At Onlinetradesmen we do our best to remind them, but there is nothing better than the personal touch between a tradesman and their happy customers.
Send the customer a link to the rating section of your member website. Also it is great idea to provide details of your ratings on all your flyers, emails and communications you send, including your email signature.
Following is a suggested message to members on how to encourage customers to leave ratings for Onlinetradesmen members for jobs completed:
Thank you for hiring (insert company) . We would be very grateful if you could leave us a positive rating on the Onlinetradesmen service. It will only take a few minutes and will make a big difference to our business.
Below is a link to our member website on Onlinetradesmen. On the ratings page you can simply click on the 'leave a rating for us please click here' link. Alternatively you can also go direct to the 'Check My Replies' section of Onlinetradesmen website.
Once you enter your details you will see the job you posted and the replies you received for it. Simply find our reply and click the 'Rate This Tradesman' button.
Many thanks for your time.
4. View Ratings As A Way to Improve & Grow Your Business
As before, online ratings are now an essential ingredient for every successful business. It's important that you embrace them to maximise the work you win. Don't be discouraged by a negative rating - especially if the bulk of your feedback is positive. Even the most highly rated tradesmen will receive at least one or two negative reviews in their lifetime.
View ratings as a way to improve your service, thereby improving your ratings. The better your ratings, the better your chances of winning work in the future.
5. Thank The Customer
When a customer leaves a rating, especially a positive review, be sure to make that person feel special by thanking them for their time and effort.
If you would like to know more about creating an online profile and ratings with Onlinetradesmen, click here to contact the team and we'll call you back.