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Power of a Website: HouseFix Case Study
Kelly Ohlmus

Power of a Website: HouseFix Case Study

Discover how this trade business realised the importance of having a website and the impact it had on their success. Learn why a website is crucial for your business too.

As a tradesman or builder, you may think that having a website is unnecessary. You rely on word-of-mouth referrals and repeat business, so why bother with an online presence?

In today's digital age, having a website is crucial. Here, we'll explore the importance of having a business website for tradesmen and builders, share case studies, and highlight the credibility and trustworthiness of having an online presence.

 

Importance of a Business Website for Tradesmen

Having a website helps you avoid losing potential business to similarly named companies. People often mix up names or get confused, so a website is crucial for distinguishing yourself and capturing valuable leads.

Additionally, a website enhances credibility and trust. A carefully designed site with a portfolio showcases expertise and seriousness. It offers a glimpse of what customers can expect, helping close business faster.

 

HouseFix: Unleashing Success through the Power of a Website

HouseFix, a trade business operating without a website, faced a challenge. They were losing work to a competitor with a similar name who already had an online presence. When potential customers searched for HouseFix, they ended up finding the other company instead, resulting in lost referrals, inquiries, and missed business opportunities.

Realising the impact on their core painting and decorating business, HouseFix understood the need for a website. They wanted to address the immediate problem and expand into additional services like room refits, extensions, and other building works. By establishing an online presence, HouseFix aimed to attract a wider range of clients and solidify its position in the market.

To overcome these obstacles and unlock their full potential, HouseFix decided to embrace the power of a website, paving the way for future growth and success.

 

Highlighting Credibility and Trustworthiness

Customers tend to trust businesses with a professional online presence. A website helps to legitimise your business and makes it easier for customers to trust you. Not only that but having a website can help convert potential customers quicker.

When someone is referred to your business, they will likely do some research before they reach out to you. If you have a website that shows off your expertise and portfolio, it can help persuade them to choose you over another business.

On the other hand, if you don't have a website when someone refers you to a friend who googles you and doesn't find any online presence, they may question your credibility, perceive you as unprofessional, and ultimately choose another business.

 

Importance of Online Reputation

In the age of reviews and social proof, having an online presence is crucial for maintaining a positive reputation. When people receive recommendations for your business and search for your name online, having a website can create a positive impression.

It shows you're a legitimate business that takes your trade seriously. Moreover, a website is a great place to display reviews that further solidify your reputation. Having a website might not seem necessary initially, but it's actually a valuable investment for tradesmen and builders. It helps you differentiate from competitors, build trust, and offer a wider range of services.

By investing in a professional website, you'll attract more leads, close more deals, and maintain a positive reputation. If you haven't already, it's time to start building your online presence!

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